Many companies are turning to Twitter to increase their online presence. This is a bit of a double-edged sword, as companies can easily reach a large amount of existing and potential clients at the same time. The downside is, if there is a negative tweet about your business, all subscribers can see the complaint. Does your company have a plan to address negative tweets?
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It's not enough to simply put LinkedIn on the radar of your social networking marketing strategy. These tips will help you maximize the value from this unique professional social networking tool.
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