February 5th, 2013
Social media has become so mainstream that many people now use platforms like Facebook as their main form of communication. Often users will even check if a company has a Facebook page before searching the Internet. With the ever-expanding number of users, the company's developers are constantly introducing new features to make the platform better. The latest announced feature will bring with it some pretty big changes to the way the service is used.
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Facebook can be a terrific marketing tool for your company. With a solid and active profile, you could see your brand grow and with it an increase in customers. The problem is, many companies set up a profile but don't bother to track how their efforts are doing. Are you one of these companies? If yes, you can get a glimpse into how well your Facebook page and content is doing through the use of powerful analytical tools provided by Facebook.
With the heavy adoption of social media users have started to share information they usually wouldn't and some go so far as to literally divulge everything. It's kind of weird that on one hand we are happy for others to know so much and on the other, we demand information privacy too. This is especially true with Facebook, and users have recently been posting a warning notice on their walls. Many users have been wondering if this message is legitimate or not.
Companies that are successful have great customer service, and employ social media sites like Facebook to help build brands and connect with customers on a more personal level. The problem some businesses have is taking superior physical customer service and translating it to social media, with comments or posts sometimes coming across as rude.
Social networks are “in” at the moment, it’s hard to find someone without an account with at least one service. The most popular is Facebook, and it's even gone so far as to completely disrupt modern marketing and branding procedures for organizations of all sizes. With this popularity, scammers are taking advantage of the system and trying to trick people into giving away their credit card and private information.
901 million. That’s the number of people and businesses that have Facebook profiles. It’s obvious that Facebook is an important and influential medium that’s practically unchallenged. Any user is well aware that Facebook likes to change things around, much to the chagrin of more than a few. Recently Facebook made a change that could affect companies.
Promotion. To small businesses this means spreading the word and driving interest about products, services or the company itself. Traditionally this was done by placing ads in local newspapers and on the radio, tv or the Internet. Facebook has changed all that and is now one of the top ways to promote. A new feature has been added that makes it even easier to run a promotion campaign on Facebook.
What’s the most visited website? If you said catvideos.com aka YouTube, you’re close. Facebook was actually the most visited website in 2011, not really shocking when you think about all the people and businesses that use it. One of the underutilized features of Facebook, Groups, now gives members the ability to upload files to share with others in the group.
Everyone has the right to privacy and most are willing to go to great lengths to keep their information private. When it comes to the Internet however, many of us seem to be freer with our private details. Companies have been taking advantage of this and have been using the Internet to research applicants who apply for jobs. A few companies have gone a step too far, much to the indignation of job seekers.
